Because of my passion for writing, reading, traveling, and the communication world in general, I have built a successful career as an experienced writer and Public Relations specialist in multiple industries.
My experience as a freelance writer spans numerous topics, writing roles, and industries. I have written feature articles, personal essays, blog posts, advertorials, website content, press content, marketing materials, letters and newsletter content, and more. I have contributed to a number of print and web publications including Living Memorial, Offbeat Travel, Travelosophy, Endeavor Lifestyles, Absolutely!, Where Rome, Community Impact News, Examiner, the Brandon-Valrico Journal, Talking Travel, and Travel World International. My published works have covered a wide range of topics including business, marketing, travel, personality profiles, lifestyle feature articles, business profiles, community events, and others. My writing experience also includes writing SEO content and content for social media channels and I have extensive editing experience.
Through my work with Adventure Media LLC, a media relations and marketing communications company focused on the adventure travel and outdoor gear and apparel markets, I have managed the public relations campaigns of numerous travel organizations such as tour operators, destination management organizations (DMO’s), boutique lodgings, guest ranches, and more. Beyond creating brand awareness and managing company reputations, my role has included writing and distributing press releases, writing targeted story pitches for writers and editors, building relationships with journalists and editors, coordinating press trips, interacting with the travel trade media about travel industry news, building media lists and creating media calendars, creating press documents like media kits and tip sheets, and staying abreast of travel trends and travel industry news. I also have extensive experience using public relations software programs like Meltwater, Cision, and Vocus. I have secured media placements for my clients in publications like the New York Times, Los Angeles Times, Chicago Tribune, Houston Chronicle, Dallas Morning News, Outside Magazine, Men’s Journal, AARP, Women’s Adventure Magazine, AAA Magazines, National Geographic Traveler, Travel + Leisure, the Wall Street Journal, American Cowboy, Fitness Magazine, Conde Nast Traveler, and many others.
Prior to my experience as a freelance writer and Public Relations specialist, I spent more than 7 years in management as part of the retail industry. During my career in business management, I developed a solid background in sales and customer service and learned how to manage a large staff of employees. My professional experience included customer relations, product services, selling, marketing, budgeting and payroll, Human Resources functions such as hiring and training, inventory management, visual merchandising, and other extremely valuable transferable communication skills that led me to my present career as a professional writer.